10 tips for selecting the right estate agent
Choosing the right estate agent can have a huge impact on how smoothly your sale progresses and the final price you achieve. Here are ten clear, practical tips to help you make the best choice.
01
Prioritise strong local knowledge
An agent who truly understands your area will price your home accurately and attract the right buyers. Look for evidence of recent sales near you and familiarity with local schools, transport links and neighbourhood trends.
02
Review their recent results
Check how many properties similar to yours they’ve sold, how long they took to sell, and whether they achieved asking price. Consistency matters more than occasional big wins.
03
Assess the quality of their marketing
Buyers make decisions quickly, so presentation is crucial. Look for professional photography, clear floorplans and well‑written descriptions that highlight lifestyle benefits, not just features
04
Check where your property will be advertised
Visibility drives enquiries. Make sure your agent lists on major property portals and uses additional channels such as social media or email marketing to widen your reach.
05
Assess their communication style
You need an agent who keeps you informed and responds promptly. Pay attention to how they communicate during your initial conversations - it’s usually a good indicator of what to expect later.
06
Understand their fees and contract terms
Ask for a clear breakdown of costs, contract length, notice periods and any extra charges. Avoid long tie‑ins unless there’s a strong justification
07
Evaluate their negotiation skills
A confident, experienced negotiator can add real value. Ask how they handle competing offers, price discussions and buyer objections. Their approach should feel structured and assured.
08
Read reviews and gather recommendations
Online reviews are helpful, but personal recommendations from neighbours, friends or local groups often give the most honest insight into an agent’s reliability and service.
09
Look for genuine enthusiasm
A good agent should show real interest in your property and understand what makes it appealing. If they seem disengaged at the start, it’s unlikely to improve later.
10
Trust your instincts
You’ll be working closely with your agent, so the relationship matters. Choose someone who makes you feel confident, supported and well‑informed throughout the process